When a text becomes global it means that it has reached audiences worldwide and is well known of in a large capacity of industries. Franchises of films, such as Harry Potter are great examples of media platforms that are global, since the first film has developed into a series of films and is now extremely well known. In relation to Film, for a text to become global, most typically the budget would need to be high, with popular actors/actresses starring within it, and a director who has achieved success before. However this doesn't have to be the case, as referring to the first of my main texts, Weekend (2011) directed and written by Andrew Haigh proves that a text can become global for multiple reasons and not just by those producing, directing and writing it. Weekend was created with a budget of £120,000 by Haigh, receiving a British Independent Film Award in 2011. However, comparing this to the later work of Haigh in 2015 when he directed 45 Years. This had a box office gross of over 4 million dollars and was BAFTA and Oscar nominated highlighting that the global success of a film does ultimately come down a larger budget.
Additionally, awards and nominations play a bit part in the global extent of a film because it is the audience that are voting for the films they ultimately enjoy the most. My second main text Skyfall (2012) directed by Sam Mendes and produced by Barbara Brocolli was the winner of 2 Oscars, a Golden Globe and 2 BAFTAS illustrating the success of the film worldwide. Comparing this to Weekend, which aforementioned had a smaller budget, although they did not receive awards in the more well known and respected award ceremonies, the film, being of the gay and lesbian genre which has a more niche audience than those of an action film, won awards at the San Francisco, Milan and Czech Gay and Lesbian Films Awards, demonstrating that although this film may not be global and well known, it has reached that of the intended audience worldwide.
Star power also plays an extremely big part in the global success of a media text. This is because audiences can familiarise themselves with the actors from other media platforms and then feel comfortable when they star in a film they enjoy. My third main text, Kingsman: The Secret Service (2014) directed by Matthew Vaughn and written by Jane Goldman is a great example is this. Colin Firth alos known for his roles in The Kings Speech (2010) and Pride and Prejudice (1995) plays Harry Hart in this film, with Taron Egerton playing protagonist 'Egsy' and Samuel L Jackson playing antagonist Valentine. In my opinion, when I watched this film and saw Samuel L Jackson in his first scene, I automatically liked the film that little bit more because I enjoy watching him in other films as a result of his comedic nature. And since these actors are global as individuals, it draws in a wider audience to watch it in addition to those who would watch it because it is of a genre they enjoy.
Well done Lily, you've included a lot of useful information about the studied texts as well as including your own opinion. The only thing I'd suggest is if you're writing about a particular topic e.g. star power, try and talk about all three main texts as it'll make your compare and contrasts stronger.
ReplyDeleteYou effectively led your discussion using different points rather than the case studies which led to a cohesive essay. You've included a lot of information regarding the industry which clearly shows your understanding of both the film industry and the case studies and the context surrounding it all. In terms of CCCEO, you could improve by creating more of a comparison between the case studies.
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