How effectively were your three main texts marketed?

My three main texts, being I’m a Celebrity which was first aired in 2002 -2016 (ITV), Gogglebox which was first aired in 2013-2016 (Channel 4) and The Great British Bake Off (GBBO)  which was first aired in 2010-2016 (BBC1) are all extremely popular programs within the reality television genre. This is evident from the viewing figures in 2016 with GBBO’s final episode bowing out on the 26^th October 2016 with a peak of 14.9 million viewers, which is the format’s biggest overnight audience yet. Gogglebox climbed to a series high in 2016, but figures were still halved from the previous series opener however many fans have reacted to this, and said the reason is for the departure of many of the best loved families. I’m A Celebrity’s final however drew in an average of 10.5 million viewers and reached a peak of 11.4 million - making it the most watched final of the show since 2013.

In terms of the campaign for each programme, each one has a few alternatives of the advert they use to put out to the public. With I’m A Celebrity, they are becoming known for their infamous and funny adverts which include Ant and Dec, so this platform uses star power to attract it’s viewers as this presenting duo are extremely popular with all viewers, whether older or younger. The audience of a platform are always reflective of the individuals within the programme itself. So with GBBO, a diverse and wide range of individuals are used so this up takes a bigger audience to watch it.

GBBO displays 12 weeks of new baking styles, and every contestant will come up with a new and creative idea, so of course the audience are going to see at least one or two bakes that they are keen to try themselves, giving the merchandise and marketing team a great opportunity to reach out even further to the fans. An article named ’10 things every Great British Bake Off fan needs now’ was published by the Telegraph, promoting their most successful merchandise products which included a mask of Mary Berry’s face and a set of oven gloves marked with the famous saying ‘On your marks, get set, bake!’. GBBO have geared towards the home appliance merchandise route, which will be popular with audiences as they would be both females and males between the ages of 19-65. With I’m A Celebrity; the programme is now a well-established format so every year viewers look forward to it coming back to the screens. Since the format is different to other reality TV programmes whereby the contestants are sent to the jungle in Australia to live and take on a number of tasks. So the marketing teams need a new approach to this, and within their merchandise they have produced products such as a game show, a series of food and beverage to try and t-shirts well. Furthermore, I’m a Celebrity have an app on Apple and Android, allowing viewers to keep up with news from the jungle, interact in games and vote for free, a feature which would attract many audiences.

The marketing for these big platforms is then continued when the awards season comes around, each programme battles it out for BAFTAS, National TV Awards, TV Quick Awards and many more, but it is the winners that gain that extra slice of media attention. Gogglebox, which was first aired in 2013, has since won a BAFTA in 2014 for best reality and constructed factual show and then went on to win a National TV award for most popular factual entertainment show in 2015 and 2016. Compared to I’m a Celebrity which has now been running for 14 years, they have been extremely successful winning a BAFTA for best entertainment programme/series in 2003 and then a national TV award in 2007 for best entertainment programme, then they retained this title in 2011 and have been the winners all the way up to the present awards. GBBO have been just as successful, winning BAFTAS for Best feature show in 2012, 2013 and 2016, additionally to this, they have won National TV awards for the most popular challenge show in 2015 and 2016.

Spin off shows are also an additional marketing approach, by continuing on the format of the show in a different style in the time period that the main show isn’t running. I’m a Celebrity have a spin off show which runs for an hour straight after the main show called ‘I’m a Celebrity, Extra Camp!’, this year the star power and reference to previous series was put into play as Vicky Pattison, winner in 2015, Stacey Solomon, winner in 2010 and Joe Swash, winner in 2008 and comedian Chris Ramsey presented this, but the programme received backlash with viewers stating ‘They are trying too hard’. Additionally to this, Joe Swash presented a series of countdown shows highlighting some of the best trails, winners and moments throughout the 14 series. Gogglebox went on to produce a spin off show featuring children called ‘Gogglesproggs’, which on its opening episode raked in 4 million viewers, and individuals from the show went on to star in other reality TV programmes such as Dom Parker starred in ‘The Jump’, Scarlett Moffatt then went on to win I’m s Celebrity, which was great programme endorsement as she is known as the star from Gogglebox, so those that watched her become queen of the jungle may then go back to Gogglebox to see what she was like on there.  

To conclude, through a series of trailers, social networking campaigns and TV appearances each text is marketed effectively to draw in their worldwide crowds.