In print media,
audiences are constantly exposed to the expectations that women and men should
meet. Whether this be that women are expected to be dressed in size 6 clothing,
with large assets that are displayed all of the time, or that men are expected
to have extremely toned bodies, with highly respected careers and lots of
money, these expectations are slashed when you take a look inside the media and
realise that these figures of men and women being created, are in fact just a
fantasy.
It is important to
note that it is not just the physical appearance of genders that expectations
are created for. There are ideologies and beliefs about career, social status
and personal background which all mould together to form the expectations that
readers of magazine or audiences of films attempt to match. In the film Magic
Mike, both genders are represented in a negative way. Michael Lane is a young
man dreaming of owning his own furniture store but to pay his bills, he
performs as a stripper. Typically, when a viewer may think of a strip club,
woman performing is what would come to mind, so this film flips these
stereotypes. However, the use of drugs and sexual encounter is evident in this
film, and the ideology that men use women for sexual activity is shown. This
not only represents men as controlling and selfish, but it represents women in
a promiscuous and immoral manner. When in reality, in a discussion that we had in
class, most female members stated that they would not partake in a strip club, highlighting
that these views are expected of females because they are fed these images, but
in reality this is not what they believe.
A positive
representation of gender is evident in programs such as BBC1’s ‘Our Girl’,
Molly Dawes a lower class, poor young female who decides there is nothing left
for her in life other than to join the army. In magazines such as the below
2016 edition of ‘Elle’ magazine, the headlines are all surrounding the same
topic of beauty and style, automatically creating the idea that women are
obsessed with their beauty, but in this program, these stereotypes are
subverted and women are shown to work hard and graft to be of an equal status
to middle class women. It displays women are fearless and brave which again, is
not an ideology that is frequently displayed.
| Elle Magazine 2016 |
When it comes to
the reality of what the majority of a gender are shown to be like, for example
that the majority of women are not strippers and have respectable careers,
these realisations can in fact be more surprising than the initial ‘expectation’.
I, personally, find it interesting
because when you take a moment to step back and think about the people I know,
all but a minority subvert the stereotypes created for them.
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